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fundraising|marketing
The Broadcasting rules under which 2AIR operates allow 5 minutes of paid sponsorship per hour.
Sponsorship is a vital source of income to community radio stations and at 2AIR we really value our sponsors. The Sales/Marketing people do all they can to ensure a successful campaign for each and every sponsor.
The steps in compiling a “spon ad” for broadcast are:
● personal one-on-one meetings with a potential sponsor
● getting to know their business or product
● drafting a script and obtaining approval of the draft
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● producing the “spon-ad” for broadcast
2AIR has production facilities second to none, operated by an experienced production team.
Selection of the correct voice for the sponsor's business, product or service is also very important and the station now runs periodical training classes in the delivery of scripts. Special effects and music are also integrated.
Once completed it is then carefully slotted in to the schedule as not to conflict with another similar business, product or service.
As the larger part of the listening audience is over 40, advertising on 2AIR is a very effective way of reaching that demographic.
Rates are very reasonable and rotation is high. Contact our office for rates and details.
The Station's Sponsorship Policy as well as the Australian Communication and Media Authority's Guideline for Sponsorship can be view on the "Legals" page of this website. |
